Changing is hard. Transforming anything – especially yourself – is hard, but in the right workplace you can make it happen simply through persistence and the support of your incredible peers.
We all need to change in 2015. With only a few days to go until Old Father Time starts his egg timer anew, you’ve got the world in your hands – a once-in-a-lifetime opportunity to see your business go into overdrive.
Are you ready to change?
What to change
You’re probably ticking along nicely. Reports say the economy is bucking and it’s in part thanks to you.
But unless you’re satisfied with everything exactly as it is, or achieving greatness isn’t on your roadmap, you’re going to need to take some important steps in alien territory come 2015.
Rest easy, if only for a minute. I got your back.
Accomplish these 3 things and you’ll enjoy huge success in 2015:
- Lend your customers an ear – and never ask for it back
- Think not in terms of how, but what
- Lose your inhibitions
Lend your customers an ear – and never ask for it back. The only people who stand between you and a sale are your customers. There are a great many businesses who lever many more obstacles into the journey, but they are destined to fail. Once you understand the absurb simplicity of the sales process, it becomes easy to understand what you need to do to remove any speed bumps. Find out the problems endured by customers of today and tomorrow; the hacks they have created to make your goods perform better; and always be finding out how you can create a richer experience, improve usability (start with the instruction manual – every business needs one), or simply enhance your customer service capabilities so there’s always someone on hand when they’re needed. And when you’ve got that two-way dialogue going on, and prospects are becoming customers proper wowed by your dedication to their needs, you can create a VIP program for your greatest advocates/evangelists/critics (seriously – it works) that will automate much of the hard graft of locating your next generation of clients.
Think not in terms of how, but what. Anywhere you look online, people are fawning over the latest social network. It’s the future, they say, before it disappears into a wormhole never to reappear. The reason most businesses fail online to bring customers closer is this obsession with shiny new things over the message they need to deliver. It’s that age-old sausage, sizzle argument. The vehicle for your communications isn’t going to get you home unless you fill it with the right kind of fuel. It’s not how you say it, but what you say. Getting a toehold on any social network isn’t easy – but it’s made easier when you know what your customers want, and you’ll do anything you can to get it.
Lose your inhibitions. To create the right content for the right customers, sometimes you have to leave your cosy confines and break some rocks. “They” say you should do something every day that surprises you, that takes you from your comfort zone. If that means playing the fool for your customers’ benefit, do it. Recording a video dressed as Santa in September is important if it means your customers can see you’re serious about them. If you need proof, look at virtually any marketing campaign driven by Sir Richard Branson since 1975. Be creative and surprise even yourself. That’s the sweet spot of crafting compelling, business-winning content.
Many will baulk at the sheer simplicity of it all. But take a look at the best products: Logitech, Braun, Samsung, Apple. Instinctive to use, fast to deliver the goods.
Change. The grass really is greener over there.