When the web woke up, everyone experimented.
What ensued was an era of wows. We all flowed through the system like golden ticket holders in Willy Wonka’s river of chocolate.
Some got greedy, and we all know what happened to Augustus Gloop.
The web has matured. Our attitudes, too. Which is good news for good, and a turning off of the taps for snake oil merchants peddling ‘get rich quick’ schemes for online success.
Because if there’s one thing that’s abundantly clear, it’s that there’s no such thing as rapid revenue growth in the digital channel. The lightbulbs are on.
We’re not for fooling any more.
From the darkness have emerged web-savvy citizens who know what they want, and know it exists. They want you and your services, but they want you to give as much to them as they will give to you.
Like the years it has taken us to get acquainted with the www and all its wonders, it takes time to establish a solid, ethical and trustworthy digital presence.
Making money online is alive and kicking, but now there are rules.
Being genuinely useful, giving first, selling second and building and maintaining lifelong relationships are the new norms.
On this blog I’ll be sharing great examples, solid strategies and case studies to slake your thirst for learning how to make money online.
It’s a long road, but finally there’s a map – and I’m looking forward to us sharing this journey together.
What do I bring to the party?
Years of experience in journalism, digital marketing, blogging, podcasting, video shows, social media management, content strategy and team motivation.
If there’s one thing brands need to understand, it’s that they don’t matter. Delight, improvement, these are the words and actions sought among their customer base by the savviest of marketers.
Technology is the greatest facilitator for success we have ever known. But to use it right, we have to be not only true to our customers, but to ourselves.
So let’s make a dent, shall we?