I write books to help every business owner and marketing officer create and nurture customer communities.
I write them because noone else has. Until starting work on Sharing Superheroes, my first-second book (depending on whether you go by date of completion or publication – long story) I hadn’t found any books out there to satisfy my craving for strategies to put your personality and passion to work in serving your business objectives.
But I wasn’t alone in musing how business owners and their marketing teams could break through the fog of competition, and deliver using their in-built skillsets and collective commitment.
Book 1/2: Sharing Superheroes
Sharing Superheroes was a bold book in making my partners and audiences figuratively, sometimes literally, gasp. Giving everything away is an alien concept and typically best reserved for charities and big brands desperate for shelf space. It’s not for me, they said.
Sharing Superheroes set them straight, outlining the theory, presenting many examples, burning the safety blanket and getting entrepreneurs thirsty to begin sharing content to inspire, educate, entertain and innovate within and outside of their industry sectors.
Book 2/1: Marketing As You(r Customers) Like It
Marketing As You(r Customers) Like It is a bite-size tactical tantrum of a book that should elevate content marketing and its value to your organisation to the loftiest of peaks.
In it I suggest you should constantly reevaluate what it is that matters to you and your business, because it is this manifesto that will resound among your customers whether you intimate it unwittingly, or otherwise.
Like it’s big brother Sharing Superheroes, Marketing As You(r Customers) Like It is chock-full of ideas, solutions, resources and tools to give you sleepless nights of brainstorming and ideas generation to make sure your business is transformed into a lean, mean, customer-pleasing machine.
These books aren’t…
- Stuffy. There’s more than a suggestion of ‘story’ running through each of these books. I can’t abide the traditional, preachy business book with its pompous serif font and dismissive tone. I fully acknowledge I don’t know everything, but the practices I lay down are time-honoured and successful.
- Worn out news. Everything here is original thought, or at least, original to me and you. If someone else in our lifetimes came up with the theories and tactics I hope to empower you with, they’ve kept them pretty well closeted. Maybe they should write a book.
Both books are available on Amazon. Enjoy.