Modern media marketing matters

Comfortable with your nicheuality?

Yesterday I was a real grump. Booby had gotten me into hot water, I was about as much use as a paper bag in a twister and things just weren’t hitting time at the right time. I was a broken man.

Today I rose, dropped 30 minutes on the streets and returned home for a warming shower and a long kiss from the bird.

What are you to learn from this?

That it’s ok to not have discovered your niche yet.

Let’s rewind to yesterday. On the agenda: creating an eNewsletter. Guys, gals, you know this: I ain’t a designer. Period. There is no way you could make me a designer. I’m as design as you are necrophile. We make terrible bedfellows, the design and I.

Fact, I was so design intolerant yesterday I was gonna outsource the frickin job just to get it out of my greasy hands.

But my heart told me NO!

My heart told me that you have to persist. I already knew the value of patience (aka its big brother tenacity) from my PPPI blogging basics lecture a couple of weeks ago. But the persistence rush was strong and logical and so I gave it a few hours until daybreak.

Boy, am I glad I did.

This morning, a totally new perpective. A durable, irresistible urge to follow the Can-Do path. So now I’m buzzed, psyched and primed to do an awesome job on this eNewsletter. Gonna brush up on a few CSS basics (if I didn’t learn them when I was creating that site recently, I never will) and bless the world with some more DT creative shenanigans.

It’s refreshing, thinking about your niche in this way.

One day it’s foggy. The mists never clear. You have a hog of a 24 hours and you think you’re never gonna crack it.

Then sunrise comes around (I never live on the right side of the country to see this and, well, frankly, it bugs the bejesus out of me) and something – from somewhere – casts a bright, white light in your direction. The bright, white light is a manifestation of enlightenment. You’ve been a carpenter in your heart all your life and suddenly your hands turn a block of wood into an armoire. You’ve always wanted to butcher but for the first time, you’ve slain a lamb with your bare hands.

I exaggerate – naturellement – but what I enumerate here is that your niche – your nicheuality – is just around the corner, if you haven’t yet acknowledged it.

Because niche really, really matters, it’s so important to plug away at what your heart is telling you to do. To crush it; to deliver it with a smile. We all have niche, whether we like it or not. Once you break the seal and discover yours you’ll be endowed with multiple sub-niches, too.

I speak with the experience of talking to legion niche miners who have nailed it and found theirs. The truth is: I haven’t, yet. But I’m living vicariously through these characters who have. And I believe them, wholeheartedly.

Live pure, live real. Live every second in absolute contentment. When you waiver, pretend, and be confident that salvation of your sentiments is just around the corner.

Now get out there and seize the day by the scruff. Your niche, and complete blogging contentment, is just around that corner…

Facebook comments:

Leave a Reply

*