Comments for Dave Thackeray

Comment on If not content marketing… by Dave

Dave — Wed, 23 Jan 2013 08:55:40 +0000

Rachel, you make very good points but alas, I think I may come into this from a somewhat blinkered perspective.

I feel that the very whiff of content marketing will alienate the majority because it sounds manufactured and ‘something those internet marketers do’.

I reel back to the notion the majority of businesspeople are still very much green in the online context. So they need to be embraced, not fearful. And I believe the one way to do this is to talk their language.

Of which, sadly, content marketing does not feature.

You’re right – first define “content”. But even that sounds remote in comparison to what we do, which is perversely creating content every day of our lives.

As you can tell I don’t know the answer, but I sense we’re not close, yet. Will keep an eye on your work to see if you find it!

Comment on If not content marketing… by Rachel Medanic

Rachel Medanic — Tue, 22 Jan 2013 23:23:14 +0000

Nice piece. The real disservice of the name “content marketing” is it encourages us to frame “content” as something other, separate, and ‘over there on that web site’ (something not close to us or the hearts of our business). Whatever words we choose, they need to be something that convey the idea that our content is the information, education and inspiration that will help our customers through the challenges they face…not something we just post into a digital medium. Youtility is uh…a start. Nice pronoun, Jay!

Comment on If not content marketing… by Dave

Dave — Tue, 22 Jan 2013 15:12:03 +0000

It’s gonna take the might of Hercules to get us where we want to be but somehow I sense that this has a little more firepower in the arsenal than podcasting. And communications didn’t begin in a bedroom (although I suppose cave paintings theoretically were a Prehistoric boudoir pursuit).

Comment on If not content marketing… by Jay Baer (@jaybaer)

Jay Baer (@jaybaer) — Tue, 22 Jan 2013 14:55:40 +0000

Terrific stuff Dave. Thanks very much for including my attempts to work this through. Best of luck to us all!

Comment on Why $97 = 666 by Dave

Dave — Thu, 11 Oct 2012 13:51:01 +0000

Thanks, AC. That was an article of lore – which now seems almost to be law! You’re so right: What I’ve said all along is from passion pours forth personality, and that’s what people love, cherish and crave. And that’s how to become a respected and trusted advisor, which is pretty much what we’re all about, right?

Comment on Why $97 = 666 by GetIntheHotSpot

GetIntheHotSpot — Sun, 07 Oct 2012 11:57:23 +0000

Love your message Dave. Of course we can get valuable tips from a lot of books and courses. You taught me so much about podcasting for example. But it is all about us and that’s what I tell people too. You’re the one thing that will make you stand out from the crowd, you really just need to go forth and shine. I think social media does play into insecurities too. Comparisons are so easily made and of course there’s always someone with more followers. So trust in ourselves and confidence are more important than ever. Thanks for plugging that:)

Comment on 020: There’s A Mouse In The House… by boat props Evinrude

boat props Evinrude — Tue, 28 Aug 2012 05:24:51 +0000

While the base isolation tends to restrict transmission of the ground motion to the building, it also keeps the building positioned properly over the foundation. Careful attention to detail is required where the building interfaces with the ground, especially at entrances, stairways and ramps, to ensure sufficient relative motion of those structural elements.

Comment on Context is king by AdrijusG

AdrijusG — Wed, 11 Jul 2012 16:43:17 +0000

@DaveThackeray It’s not theory! It’s life That’s how we get friends, enemies everywhere. Not just business. Sports team can unite and divide. I had met people on Twitter talking about New York Knicks and basketball. That led to bit more conversation and retweets and even small recommendations. Doesn’t make us friends yet, but it’s step forward and small context already for people who live on different continents. Not sure I understand ‘sharing context of context’ tho.

Comment on Context is king by DaveThackeray

DaveThackeray — Wed, 11 Jul 2012 14:54:50 +0000

@AdrijusG Nice theory, Adrijus. I don’t think words really matter unto themselves but to help people express themselves. And in that sense discovering and sharing the context of ‘context’ is a pretty exciting thing, right?

You nailed it with authenticity. Context to me when it’s correctly aligned with the customer’s perspective and needs hits that fuzzy spot when both client and business owner are on the same wavelength.

You’ll be hearing a lot more from me on fuzzy. Stick around?

Comment on Context is king by AdrijusG

AdrijusG — Wed, 11 Jul 2012 12:03:25 +0000

Interesting definition of context. I’d define it as common interests and attitudes that let two people relate even though they don’t know each other. Tweets let you slowly gain context by talking the topic of your niche but also finding commonalities outside of it. Which gives connection and authenticity(more buzzwords). Although Twitter is not as fast for gaining context as Google+ purely because of limited posts.