Here’s one of the most saddening fixtures of modern life: in most every large company, business is boring, if not downright discomfiting.
You devote your life to doing stuff other people want you to do – think about even that, for a second – and you’re repaid pathetically.
Worse, every time a transaction takes place, you can bet someone, somewhere, hurts.
That’s the nature of commerce in today’s marketplace. It’s a fact of life so grounded into the fabric of civilisation that rarely do we step back and consider it.
I’m not gonna go all arty or philosophical past this point. All I ask is that you ponder a while on what it would be like if you flipped that scenario and put yourself in the role of proprietor.
What would you do?
- How would you run your business?
- What would be your defining – guiding – principles?
- How would you treat your staff?
- How would you treat your customer?
- How would you treat yourself?
You’ll see I didn’t exclude all companies from sustaining overarching objectives to make business fun.
Innocent do it. Or, for definite, did it when I turned up to their offices as a customer and got a guided tour, spontaneously.
What would it take for you to have absolute faith in working on and in a business where the goal was to finish your day happy; for your staff to finish, contented; for your suppliers and their suppliers, and your customers, to be delighted with everything you do?
It doesn’t take genius. It takes humanity.
It takes inspiration, to become better.
Are you inspired?



