To you it’s trivial, to me it’s attainment and enlightenment wrapped up in a sugar-coated crystal of syrup.

I'm finally someone!

I’ve finally gained notoriety on Twitter.

But seriously, today’s been a good day. I finished off the website I’ve been griping and groaning about for months. It’s precisely the timespan that’s been the harbinger of such unmitigated angst. I  move on, I dance, I twirl a little, and then I understand.

I’m in understanding mode, today. I need to know stuff. I need to know how to improve things, cast some fairy dust on matters of concern to make it all alright.

But there’s one nut I just can’t crack. Websites’ preoccupation with search.

Search is the bugbear of many an information seeker or goods buyer. The word virtually vibrates with confusion, stress, hassle.

So why does every single fucking website insist on a SEARCH field?

In User Experience terms, it’s the worst thing imaginable.

When we click something, we want to find it. Is that too much to ask? Are you so intimidated by what you offer, so besmirched by its complexity, that you can’t promise your reader, buyer will find what they’re looking for?

How about a FIND button?

Give them some hope, apply some clarity to the situation. You’ll be glad you did – and the records will show you they, too, are moon-over about your clarity of judgement.

This is called behind ahead of the pack. Do it now before everyone else reads this post and gets it.