Modern media marketing matters

How you've grown!

When the future is so much fun, there’s a natural tendency to never look back.

But the most incredible pleasure and education awaits those who spent an hour a week reviewing past successes, or even past failures, to see how they have evolved and become more incredible as the days and weeks pass by.

I was reminded of how things have changed for me when I checked out the first two episodes of the Customergency Chat podcast.

Last year I was obsessed with finding ways businesses could improve their customer service using technology. The tools we have at our disposal to refine and enhance the way we deal with our clients, are frankly amazing.

So I got together a bunch of people who were expert in their fields, and talked through their contributions to improving customer service for everyone.

The roll call was impressive – presidents of big web companies, gurus from the social media spectrum, and, well, me.

While the guests knew their stuff, my podcasting smarts were yet to transpire. Notably a reoccurrence of the same channel of sound in the first couple of minutes of episode 1. This was, of course, intentional. By creating a recording environment akin to a cave, offset against discussion of cutting-edge subjects, I was attempting a stab at irony…

Luckily the content more than compensates for the naivety of the broadcaster. Looking back, it was an incredible idea, and I certainly got some listeners.

But here’s the rub of it all. As a learning experience, reverting to past times is peerless, not to mention a huge exercise in self praise. You see how it all began, you feel how you are now, and you live through the hiatus that created and defined you as you are today.

Those episodes grandstanding nostalgia? Why, they’re still on iTunes.

Links below:

Facebook comments:

Leave a Reply

*