Modern media marketing matters

Listen to my actual radio shows!

I wanted to be massively prepared for our radio show today. I came to the Fire Service headquarters to meet a few guests beforehand, check up on the music, tidy the script.

Momentarily the legendary spaceship known otherwise as what the fuck! landed on the roof and ruined my pretty little day.

My client’s website had decided to take the day off. More specifically the whole damn dedicated server at Webfusion (I’m not gonna promote the fuckers here – there’s no compensation in the offing because apparently hardware failure is not covered by the SLA) had played hari kiri chicken one too many times and lay in a recalcitrant mess.

My first thought was holy smokes I’m not a total web nerd (even though I am, probably) and I probably bust it!

£7.87 in phone calls later (Webfusion insist on an 0845 number and saynoto0870.com haven’t updated their free/local rate alternative since it, well, stopped working) and we discover a RAID array has been soaked in killer bees.

Four hours later and RCIVentures.com is still not working. But I’ve been assured once the server contents have been migrated to a new – and I can only hope – functional one we might see that wonderful timeshare and fractional interest news site ride again.

Snuggling with the lady is one of my true passions in life and truly, I wish I hadn’t got out of my blessed little pit this morning. A morning that offered so much – a beautiful sunrise, the friendly chirrup of my resident lark (ok so I know shit about birds, but from a purely romanticised notion, lark seems strangely suiting to this scenario) and a toast so sublime it tasted like it had freshly risen from my resident Rachel Allen breadmaker (in reality it was born yesterday but the great thing about toasting bread is you get the full benefit of the wonderfulness of its ingredients even 24 hours after inception).

Coincidentally, Beautiful Day came piping through on the crappy little restaurant speakers. The moment couldn’t have been more inappropriate if Bono had burst through the doors and started ranting about greedy Sudanese families.

The radio show is on in three hours. It can’t get much worse. Well it could – overnight a few blocks from the station a guy who now lies critical in ICU was shot in the back. If you’re going to be shot, I guess it’s better to be an unwitting victim. Anyway, there was concern of all sorts of traffic chaos resulting from the clean up / police operation but the highways and byways of Croxteth appear to be running beautifully.

If you want to take a listen, go here for instructions on how to pipe me into your ears via iTunes. It’s 4pm BST today, or 4am BST tomorrow (Thursday).

There’s another show on Bank Holiday Monday from 10am/10pm BST on the same station. All about business.

What would make me awful happy is if you could text in during the show with something random or just a request for something. Like a baguette, or a bag of kittens.

The number to text from 4pm BST today (or 10am BST on Monday) is +44(0)7957 226271. Start the text DAVE ROX

I hope you have a great day.

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