Modern media marketing matters

Data is the new oil?

If data is the new oil, is the LinkedIn IPO a harbinger of digital's Gulf of Mexico? #tdc11
@thepodcastguy
Dave Thackeray
What’s your biggest social media challenge?

What’s your biggest social media challenge?

Social media has taught me all over again how important communication is to engagement and loyalty, the twin totems of effective and successful businesses in 2011. My greatest challenge in social media this year is to lessen my infatuation with its platforms, and obsess more specifically about the power of communication and how this can… Continue Reading

Holy crap! It’s out of this world…

I don’t know whether we’re suddenly living in the 27th century, or whether the camera guy or gal has a pronounced case of spatial unawareness, but who cares – that’s video from a Virgin America flight alongside WhiteKnightTwo and SpaceShipTwo, which form the Virgin Galactic proposition. It’s the next best thing to splurging $250,000 on… Continue Reading

Overwhelm, and how to conquer it

The meatballs aren’t made yet. The washing needs to go into the garden, which is overgrown. I have a task list 20 deep for today alone. Breakfast is porridge and sits congealed and uneaten in a pan, because I’ve just come back from a run to clear my head ready to attack the hours ahead…. Continue Reading

It’s because we don’t know

I was going to write an article entitled generalists and specialists. But in all honesty, that just didn’t fly. The theory behind this most superficial of blog ideas revolved around the idea that having a specialist subject is good, while generalising is in the main a bad thing unless you’re already well established in your… Continue Reading