If there was a Rat Pack of the interwebs, Dean Martin would be Guy Kawasaki. A sturdy little man on the back of a powerful big bike.
And the boy sure made a song and dance of Twitter tonight with the first foray of the Social Media Success Summit into 2010 waters.
Geosearching on Twitter? Try using near: and within: for amazing results! #SMSS10
We learned how to geotarget; how to build a big list of followers (churn, baby, churn that content by harvesting mercilessly from other sources); how to monitor, engage, sell and support – the four holy tenets of the raison d’etre behind Twitter.
It was all a bit lovely, save for a technical glitch midway through the first chapter of #SMSS10 that made us all feel human again (even @GuyKawasaki likes a bit of #fail sometimes)…
Dell – when they had 2500 followers they sold $.5m stuff. 1.6m followers, selling only $1.5m. Evidence you should focus on building meaningful relationships with big-ticket buyers.
There was lots of big-ups for Guy’s Alltop content curation service. Naturally: although in my opinion this time blathering could have been better spent on an extended Q&A session at the end.
I always find that with things like this while the speaker knows their onions, it’s the real-world experiences of the delegates you want to listen to and learn from.
use Google to mine Twitter using intitle:”photographer* on twitter” site:twitter.com – or something like that…
So having three questions at the end – one, even, from Caledonia, much to the surprise of the moderator who thought it was California, or something (was it Pete Cashmore using Stephen Hawking’s voice synthesiser?) – was perhaps the biggest bugbear of the session.
The four-week Summit covers the gamut of, predictably, social media tools. Very excited about what’s to come, especially since the tickets were free (read I had to win a creative contest run by Chris Garrett) and therefore me and my goot mate @danieltharris could bosh on down for some complimentary loveliness.
As you can tell I was bugged not to be able to ask my question – which is this:
I’m a small business dependent on creative capital – unique content for unique clients. I don’t want to churn out existing content; I want to be inspired by it so I can provide even better solutions for my clients.
How do I build sustainable relationships with customised content that reflects the individualised service I provide?
Resources from the big man Kawasaki himself:
- Script for the presentation
- Twitter tips on alltop
- objectivemarketer.com (for launching Tweet assaults or campaigns for the uninitiated; discount code wiseguy)
- twithawk.com (for responding to Tweets containing set keywords)
- smartbrief.com (for finding the content when alltop.com won’t do)
Twitterati:
@comcastcares
@virginamerica
@kogibbq
@dellsomethingorother
and of course – @guykawasaki
Roll on the next one, whatever that is. It’s 2.30am chrissakes – the sooner they sort out these bloody timezones, the better… 