Bob Booby alluded to it yesterday. He was on the money. The nearest he’s got to being on the money in the recent past was sitting on a 5p coin lodged between horizontal and vertical sofa cushions, so I applaud him this time – but I digress…

In between a cursory reading of the YAAAAAR-WHAOOO-UMM otherwise known as Crush It! and waking up one morning to a bright white light (it’s ok – I forgot to close the curtains), I realised what I’ve been doing wrong.

It all started as a personal odyssey, to write a post of meaning every day to the death of 2010.

But like all self-absorbed bloggers I took an unreality check and decided that in place of blogging for personal fulfillment, I would instead create missives of such winnable awe that I owed it to civilisation to find a larger stage.

Maybe it’s my indescribably yearning to be an actor.

Irrespective of hopes and dreams, I suddenly understood what I’d been doing wrong.

You can’t build a dynamite  brand by being yourself. You have to be bigger than yourself. Bigger than a name – a philosophy, a solution, a Way.

So I’m reverting to a plan I once held close, that at the time didn’t truly behove any hint of success.

I wasn’t ready. I was raw. I didn’t know what I wanted. All the dice had fallen on fives. I was showing twos.

The masterplan is to reenter the blogosphere with a service-driven strategy.

I’m ideas. I love to help (skills, not cash). I write. I want the two to marry and have mad crazy sex with each other, and bear numberless fruit, which I suppose would take the form of either words (content) or advice (inspiration) to help people achieve their true potential.

Enter NotYourAverageWriter.com

Go now and it’s a collection of Twitter summaries. It’s the Pantheon before it was built. It’s Adonis minus the good looks.

It’s the way ahead.

Everything here – everything I’ve ever blogged for myself – will be the beating heart transplanted into a new corpse.

Everything I’ve ever offered here – including the 10 things I can do, free, for you – will be on show, available, as ever.

But I’m through with unknowing. I have direction, focus, a charming offensive. I want to show I’m the best in class. Ego and vanity aside (if you looked like me you’d know it was futile) I’m sure there’s noone who could stimulate you with motivation and ways to be better, than I.

Come for the ride. It’ll be great, and good. Wild, and calm. A stroll in the park, a chase of the storm.

And thanks for meeting me here. You’ve been a wonderful friend.

Now go.