“The art of curation isn’t in extensive dissemination but discerning implication for your consumer.”

What do I mean by that? Well, curating content is kind of new. Many people see it as finding stuff relevant to your audience, and simply sharing it.

I see content curation as Avinash Kaushik sees web analytics. You have at your fingertips the raw data, and that’s all well and good. But it’s only when you add the actionable insight do you really start to wake it up.

Thus content curators fall into to categories: Those who share, and those who affect and inspire. The latter takes more work, but the latter also gets more work.

The content curator of 2012 that survives and thrives will be they who understand exactly what their consumers are seeking, and consequently are viewed as the go-to expert through their ability to interpret and explicitly translate the value of third-party content to their needs.

What do you think?