Modern media marketing matters

Tomorrow's blogging – today…

We’re nothing without people. We’re everything with community.

So why has it taken us so long to harness the power of a multi-peopled blog?

Imagine a blog on which three or four people share their views on a common subject or goal.

A blog edited and written by multiple people. Like a newspaper, but a blog. Convergence of minds, community of minds, leaders joined by a common bond, but diverse through their different opinions. Single subjects, focused niches, but multiple voices. Aggregation, Blog 2.0. DONE!

But the beauty of this – where it really resonates – is that tomorrow’s blog is like today’s newspaper, revolutionised.

We used to have newspapers with columns, forewords, comment pages, and so on.

So why are blogs so 1D? We need to take this seriously.

In an era of crowdsourcing and crowdsurfing, we’re everything.

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