Social media has taught me all over again how important communication is to engagement and loyalty, the twin totems of effective and successful businesses in 2011.
My greatest challenge in social media this year is to lessen my infatuation with its platforms, and obsess more specifically about the power of communication and how this can change the way we do business both on and offline.
I believe social media has granted us the biggest opportunity we could possibly hope for: To understand our customers better. Now it’s up to us to convert the gifts our customers and prospective clients have given us – free and invaluable insights into their habits, preferences and experiences – into better products, services and end-user devotion.
What’s your biggest social media challenge in 2011? Share it at Social Media Examiner and you could win a couple of tickets to the Social Media Success Summit 2011.
